Why Watch Brands Are Gambling Big on L. A. ’s Buying Scene – Hollywood Reporter

If you purchase an independently reviewed product or service via a hyperlink on our website, The particular Hollywood Media reporter may get a joint venture partner payment.

Just how influential is certainly the Los Angeles audience among status watch brands? The Hollywood set’s buying strength shouldn’t become underestimated, judging from the particular amount of expensive timepiece labels which have opened SoCal shops in 2022.

Watch brands more and more are aiming themselves along with stars who sport their precision-laden pieces on red carpets, through Anya Taylor-Joy and Nicholas Hoult putting on Jaeger-LeCoultre in the Nov. 10 London elite of  The Menus   to on-going relationships such as Jessica Chastain for Piaget or David Beckham just for Tudor.

Related Stories

All 3 luxury manufacturers recently first showed new boutiques in or near Beverly Hills. Tudor’s location is situated at Westfield Century City and is usually a collaboration with view retailer Westime, which furthermore has expanded its choices to include a Beverly Hills shop dedicated to accredited pre-owned watches. And previously this season, British brand name Bremont , which matters Mark Solid as its most recent ambassador, opened up its first L. A. shop within DTLA.

Watch aficionados who prefer vintage and other coveted pieces likewise should look into the new T. A. display room that Phillips, the London-based auction home, opened in late October within West The show biz industry.  

Fold in the abundance associated with brands having an established T. A. existence, from Rolex and Patek Philippe among the labels on Gearys Beverly Hills in order to standalone boutiques for Hublot, Omega, Grand Seiko yet others, and it is clear that high-end timepieces remain a hot product in Showmanship.

Read on for the roundup of information for view fans keen to explore the latest openings; meant for those who also can’t visit in person, merchants including Neiman Marcus , Mr. Porter , Net-A-Porter , Hodinkee and Jomashop are among those that provide new and certified pre-owned luxury watches online.


Jaeger-LeCoultre - Beverly Hills Boutique

Interior of the Jaeger-LeCoultre shop on Rodeo Drive in Beverly Hillsides


Reputed for the iconic Reverso — named for your case that could be reversed to guard the particular watch’s amazingly — Jaeger-LeCoultre has folded a brief history of that timepiece into the 1, 500-square-foot Beverly Hillsides boutique . While current collections dominate the shows nearest the particular entrance, the world of the Reverso, a watch originally developed for polo players plus introduced within 1931, can be found just past, from a consider the style’s historical past to an ability to purchase a piece with a customized caseback.

Jaeger-LeCoultre - Reverso One - Watch

Jaeger-LeCoultre’s Reverso One watch in stainless steel and diamond jewelry with a good alligator band; $6, two hundred fifity at Net-a-Porter. com


A VIP lounge also has been included in the new store’s design for clients who prefer private consultations, while close by a selection of “Métiers Rares” pieces showcase Jaeger-LeCoultre’s talent and history with watchmaking and decorative handcraft; 430 In. Rodeo Dr., Beverly Hills , jaeger-lecoultre. com


Piaget Polo Automatic - Stainless Steel Watch

Piaget’s Polo Automatic 42mm stainless-steel view with blue dial; $12, 900 at Mr. Porter

Courtesy of Piaget

Crafted of brass, the shimmering laser-cut façade on Piaget’s newest boutique is supposed to stimulate thoughts of the house’s distinctive gold Milanese mesh, employed in its jewelry and designed for bracelets on its men’s and women’s watches. The store’s interiors play away from the façade in a mixture of lighter tones that prize the brand’s new environment —  “what we believe California can be all about, so it is a Ca touch to our boutique, while maintaining our identity, ” Benjamin Comar, TOP DOG of Piaget, told  The show biz industry Reporter .

Piaget opened the first Rodeo Drive boutique in 2014 before relocating to a temporary space on nearby Brighton within 2020. The go back to the status of a Rodeo address had been always the program for the particular brand. “We have a great history with the Oughout. S. — the Polo watch was created for the U. S. market [in 1979] — so for us it’s required for arrive back in order to Rodeo Drive, ” Comar says. Among the latest pieces seen in the Beverly Hills boutique is the Piaget Polo Skeleton , just seven. 35mm thicker, with all the self-winding skeleton movement surrounded simply by 1, 478 brilliant-cut expensive diamonds in the 42mm white-gold case and bracelet. It’s amongst the pieces, Comar information, that define the brand’s signature blend of “extravaganza with classiness. ” 

Also important to the 1, 192-square-foot boutique is definitely a personal suite dedicated to showing high jewelry. The boutique furthermore recently revealed a brand new skeleton-watch-inspired statue by performer Anthony Adam , in whose work can be noticed within the new film Glass Onion ; 465 N. Rodeo Dr., Beverly Hillsides


Tudor Boutiqu - Westfield Century City

The particular new Tudor boutique at Westfield Centuries City.


Thanks in component to its ongoing partnership with Westtime, Tudor, sibling company to Rolex, lately opened its first monobrand boutique within L. A. at the open-air Westfield Hundred years City , and its particular area likewise motivates thoughts of its revered sibling, because it’s located directly throughout from the Gearys Rolex boutique. The brand known for the iconic Dark Bay jump watches created a shop that provides an extensive selection whilst also featuring its personal black, crimson and whitened palette. A heritage display referred to as Experience Table furthermore is showcased; Westfield Centuries City, 10250 Santa Monica Blvd., La , tudorwatch. com


Bremont Shop - Bike Shed Motor Company

Interior of the Bremont store inside T. A. ’s Bike Shed Motorcycle Corporation downtown.

Dan Jones/Courtesy of Bremont

The British-made brand created by brothers Nick and Giles English makes all its in-house manufactured watches at the headquarters in Henley upon Thames, England. The siblings, who started the firm out of the love of historic airplane, have now opened up a shop in La situated within the sprawling Bike Drop Motorcycle Company social membership and eating place in DTLA. New Bremont offerings consist of the 40mm Supernova within stainless steel having an integrated bracelet, launched along with Tár and 1917 actor Indicate Strong becoming a member of the brand being an ambassador.

Bremont’s Limited-Edition Longitude watch; $16, 995 in Bremont. possuindo and Hodinkee. possuindo

He recently informed THR that one associated with his favorite pieces at the moment is “the  Bremont Longitude , which has several of the particular original Flamsteed Meridian Range from the Greenwich Observatory built into this and features new Bremont engineering, most made in the Oughout. K. It is only an attractive thing to wear and it has a wonderful feature: the red dot appears in the energy reserve windowpane and fills up as the watch is completely wound, in order to mimic the particular red golf ball on top of the particular Greenwich Observatory”; Bike Shed Motor Company, 1580 Industrial St, the downtown area La , bremont. com


Westime Beverly Hills - 2 Rodeo Drive

Westime, at 206 North Rodeo Drive within Beverly Hillsides, has additional a new second-floor, certified used shop.


Dubbed “CPO” intended for “certified used, ” the latest Westime location occupies the second floor over the retailer’s Beverly Hills flagship plus is certain to be frequented by aficionados seeking the pieces these people couldn’t rating the initial time close to. Measuring a substantial four, 500 sq . feet, Westime’s CPO boutique promises to hold both used and limited edition pieces through Rolex, Patek Philippe, Audemars Piguet, MB& F, Urwerk and other people.

“I like the closeness in our store boutique to the CPO location since it gives Westime the possibility to screen the amazing history of the view brands by presenting a number associated with their very own watches from multiple eras, ” says Westime president Greg Simonian. “Upstairs, clients may see the particular decades-long evolution of a type of watches plus downstairs find the newest timepieces that can only become produced these days because of that will rich background. ” The Richard Mille lounge furthermore has been designed to enable enthusiasts of the brand name to explore out-of-production items, while Simonian adds that the area will unveil drops associated with newly obtained pieces every single two several weeks to make sure a steady flow of enhancements to its selection; 206 North Rodeo Drive, Beverly Hills , westime. com


Phillips - Auction House - West Hollywood Showroom

Rendering of Phillips’ new showroom in Western Hollywood.


Whilst hammer prices on timepieces at public sale have melted recently, there is no denying that enthusiasts have discovered they can obtain long-coveted items by putting in a bid, rather than buying. The effectiveness of the particular L. The. market designed for both costly watches plus works of art is amongst the reasons London-based Phillips chose in order to open the latest showroom in West Hollywood. And make simply no mistake, watches are component of the plan, because evidenced simply by a latest exhibition of select items at the particular just-opened space, including a circa-1970 Cartier London Crash and a Fantastic Seiko Kodo Constant-Force Wirbelwind, timepieces that will become among the upcoming The particular New York Watch Auction: Seven , set designed for Dec. 10-11.

“We are proud to get this possibility to expand  Phillips’ worldwide footprint using a permanent photo gallery space  in  the heart  of  Los  Angeles, even as we simultaneously open a new state-of-the-art saleroom  in  Hong Kong’s West Kowloon, ” Stephen Brooks, CEO associated with Phillips, stated inside a declaration. “It’s turn out to be clear — now more than actually — that will the marketplace is really international. As we improve barriers and broaden the reach, we all look forward to deepening our relationships with our own community  of  collectors across the world”;   9041 Nemo St., West Hollywood, phillips. com

Leave a Reply

Your email address will not be published. Required fields are marked *