Breitling Partners with Sourcemap to Debut First-Ever Fully Traceable Watch – PR Newswire

Sourcemap’s offer chain traceability solution tracks, traces plus verifies the particular precious components used within Breitling’s fresh Super Chronomat Automatic 37 Origins watch

NEW YORK , Oct. twenty five, 2022 /PRNewswire/ — Sourcemap , a global provider associated with supply chain transparency and traceability software, is joining up with Switzerland watchmaker Breitling to deliver end-to-end traceability with regard to the valuable materials utilized in its most recent watch, the particular Super Chronomat Automatic 38 Origins. Sourcemap’s full-suite offer chain openness solution independently verifies the whole chain associated with custody, from raw materials to finished product, to ensure social plus environmental impact at each level intended for Breitling customers.

Global watchmakers traditionally rely on thousands of suppliers to source valuable materials like gold and small “melee” diamonds plus struggle in order to verify material origin and root away the existence of illegal and unethical working circumstances and the general social and environmental criteria upheld within the process. Further compounding the void of monitoring and tracing provenance, every supplier offers its own web of providers, making confirming origins almost impossible. Paving the route to contemporary supply chain transparency, Sourcemap is the answer trusted simply by key gamers in the watchmaking industry in order to map every tier of their supply chains, gain a much better understanding of their own supplier system, and current evidence of foundation for his or her items.

Today, high-class watch companies like Breitling are leading the method with increased eco friendly sourcing requirements within their item lines, you start with the premiere of the Super Chronomat Automatic 38 Origins. Simply by partnering with Sourcemap, Breitling guarantees its customers sustainably sourced artisanal gold from an one mine and lab-grown Fenix diamonds through an certified supplier. Customers can use Sourcemap’s solution to watch the chain of guardianship for their individual watch with a blockchain-backed NFT that accompanies every Super Chronomat Origins view.

“At Breitling, we are dedicated to achieving positive public and environmental impacts across the value string and allowing product honesty, ” stated Aurelia Figueroa , Global Head of Sustainability with Breitling. “That’s why we engage carefully with the suppliers and work together with companions like Sourcemap to bring the new level of transparency straight into how our watches are created. ”

Of the more than 500, 500 business organizations registered upon Sourcemap’s system, more than twenty percent supply the luxurious goods industry.  

“The bar can be rising regarding companies in order to provide a lot more visibility to the origins of luxury companies their elements, and those people who can provide will take a position out through those who may, ” stated Leonardo Bonanni , TOP DOG & head honcho of Sourcemap. “It needs one company to catalyze others in order to invest in supply chain transparency, and Breitling is the fact that first-mover in its lookup for the more lasting path forwards. inch

About Sourcemap

Sourcemap will be the leader of source chain openness and traceability software, unique out of early ÜBER research inside 2011. Ever since then, major traders, manufacturers and brands have got adopted Sourcemap’s full-suite remedy for warranty on the particular raw materials-to-finished goods provide chain, including ongoing supervising for manufacturing, quality, durability and dangers like deforestation and pressured labor. In order to learn even more, visit .

Regarding Breitling

Established in 1884, Breitling is usually a leading Swiss watchmaker. The innovative company created the contemporary chronograph plus pioneered the particular navigational device watch. Today, it’s still breaking brand new ground as an informal, inclusive plus sustainable luxury brand with more than 150 retail locations all over the world. Breitling’s choices center close to air, property and sea pursuits, all of the captured in the brand’s unmistakable modern-retro style. The remarkable quality of each watch motion is confirmed by the status quo as a COSC accredited chronometer, and the brand name remains one of only a handful of independent watchmakers to create its own manufacture calibers.

Media Get in touch with
Mission Control Communications designed for Sourcemap
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